Leads go where
your team already works
Every calculator lead can be posted as JSON to a URL you choose: a HighLevel inbound webhook, a Zapier or Make scenario, or your own CRM endpoint.
How do I send calculator leads to my CRM?
On Firm or Network, add a webhook URL to a calculator (or to all of them). When a client submits the lead form, the platform posts a JSON payload with the contact details, calculator name, page and every input and result to that URL. Use a HighLevel inbound webhook, a Zapier catch hook, a Make webhook or your own endpoint.
Common destinations
HighLevel
Use an inbound webhook trigger in a workflow to create the contact, tag it and start follow-up.
Zapier
A 'Catch Hook' trigger receives the lead; send it to your CRM, Sheets or practice management tool.
Make
A custom webhook module receives the JSON for any scenario you build.
Your endpoint
Any HTTPS URL that accepts a JSON POST.
What the payload includes
| Field group | Contents |
|---|---|
| Contact | First and last name, email, phone, message, consent |
| Calculator | Calculator name and identifier, language |
| Inputs | Every field label and the value entered |
| Results | Every result label and value shown |
| Context | Host page URL, embed mode, timestamp |
Field names are shown in the app when you add a webhook; map them once in your CRM.
HighLevel in five minutes
Create a workflow
Add the 'Inbound Webhook' trigger and copy its URL.
Paste the URL in the app
On the calculator's settings, add the webhook.
Send a test lead
Submit the form on your site so HighLevel can read the fields.
Map fields
Create or update the contact with name, email and phone; store results in custom fields or notes.
Add follow-up
Tag by calculator, assign an owner and start an email sequence.
Webhook URLs are secrets: anyone with the URL can post to it. Keep them out of shared documents, and rotate them in your CRM if exposed. Webhooks are never exposed in embed code or public configuration.
Questions firms ask
Which plans include webhooks?
Firm and Network.
Is there a native HighLevel app?
Use the inbound webhook; it's quick and flexible.
Can each calculator use a different webhook?
Yes, or one webhook for all.
What if my endpoint is down?
The lead is still saved in your contact list and emailed to you.
Is the payload JSON?
Yes.
Can I send leads to Google Sheets?
Via Zapier or Make.
Is there an API to pull leads?
Webhooks push leads in real time; ask us about other needs.
Are webhook URLs visible to visitors?
No.
No question matches that filter. Clear it to see them all, search the whole site, or ask us directly; we reply within one business day.
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